The October 2015 Vanity Fair cover? A Leibovitz photograph of Mark Zuckerberg. The article, It’s All in the Eyes, describes Palmer Lucky’s journey to develop the Oculus Rift, and then the gradual growth of Zuckerberg’s interest,which led to his $2 billion dollar deal to acquire it. A significant part of the article focuses on Lucky, Zuckerberg, and Facebook’s bet on the Oculus as the technology that will deliver online VR in a big way.
However, Zuckerberg and Lucky are not the only players. Magic Leap, founded by Rony Abovitz, has a VR product that has not been unveiled. The company is very secretive about their technology and headset. The New York Times article on Magic Leap says they are “trying a different approach, using a digital light field. Unlike a conventional digital stereo image, which comes from projecting two slightly displaced images with different colors and brightness, Magic Leap says its digital light field encodes more information about a scene to help the brain make sense of what it is looking at, including the scattering of light beams and the distance of objects.”
At the MIT Technology Review’s EmTech Digital conference Magic Leap announced that it would be launching a development platform; its website now has a place for developers to sign up to have access to its SDK which is supposed to be released in the near future. What is Magic Leap, and Why is it Worth $500M?
It’s an interesting time. One thing I am certain about — we are incredibly close to having VR as part of our everyday world.
Images from iStock Photo.